UK & European Markets Priority Business for Dusit InternationalDespite the global economic slowdown, Dusit International reaffirms its strategy to maintain the priority of long-haul markets especially from the UK and European region in 2009. Mr. Octavio Gamarra, Senior Vice President, Dusit International, said “The global economic slowdown and political turmoil have affected the long-haul travel and Thailand tourism overall in the past months. We are, however, positive that the situation will soon be resolved, and we will continue to put the UK and European markets as priority business for next year. To ensure that we maintain the momentum of these markets, we are pursuing our differentiation by strengthening Dusit International’s five brands – Dusit Thani, Dusit Princess, dusitD2, Dusit Devarana, and Dusit Residence, and enriching our unique selling points which include the renowned Thai hospitality, exceptional service levels, as well as value for money. We have also developed some tactical offers to provide extra stimulus into the markets – with a number of partner campaigns soon to be launched. We strongly believe that the UK and European visitor’s arrivals to Thailand still contribute significant numbers, and we are stepping up our marketing, advertising and public relations effort for this region." UK and European feeder markets are a top priority for Dusit International and the company has long established relations in this marketplace. These markets contribute to 40% of its business. For Dusit International’s Thailand hotels and resorts, the UK market represents 11% of room nights and the European market represents 29% of room nights. UK and Europe in total represents 45% of all room revenues. In regards to its properties in the Middle East (Dubai), 10% of the room nights are from the UK market and 6% from Europe. |
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